COMMERCIAL PROJECTS; Proven Expertise Designing Hotels, Resorts, Clubhouses, Sales Centers, Retail, Offices and Model Homes
Market-Driven Design - Innovative branding and creative merchandising to capture market share and drive the competition crazy Creative Design - Signature design details, distinctive specifications and unexpected amenities to exceed expectation Design Efficiency - Computer-based design and purchasing permitting better scheduling coordination, budget control and consultant collaboration Advanced Technology - Alternative multi-level lighting, automation, integrated high-tech security and "green design" Global Experience - Professional turn-key installations and tested global expertise across the nation and around the world
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RENAISSANCE OF OCEAN-FRONT CLASSIC... RE-INVENTINGL'AUBERGE DEL MAR RESORT AND SPA- Del Mar, California. Redesign, renovation and re-branding of historic beach-front resort hotel in the heart of the seaside village of Del Mar; historic playground of many Hollywood stars and national luminaries drawn for horse-racing "where the turf meets the surf". Distinctively fresh design concept retaining charming traditional design elements yet creating hip retreat and gathering spot to meet, mingle and relax in the quaint coastal village with its famous Del Mar Horse track.
Comprehensive interior design and integrated stylistic continuity for entire resort from exterior, entry, lobby and common areas to guest rooms. Development of expanded terrace dining and outdoor living options with added water feature, expanded outdoor living areas and refined upscale pool as re-branded focal point to better extend (and connect) the resort with the sea.
Click > under photo at right to view slide show of selected images
RENOVATION AND REDESIGN...Renaissance of a Classic-"Palo Alto Hills Golf and Country Club" Palo Alto, California; Comprehensive redesign of common area interiors, restaurants, locker rooms, offices and ballrooms. Redesign, re-branding and merchandising success for the exclusive bay area deco clubhouse.
COMPREHENSIVE DESIGN...Market-driven Design-The Beach House all suite, for-sale, boutique hotel on the strand in Hermosa Beach, California. Branding, design concept and professional installation of 96 room resort hotel that continues to enjoy one of the area's highest occupancy rates.
"THE BEACH HOUSE" on the strand at Hermosa Beach (top left clockwise): Lobby - standard guest suite with ocean view - standard guest suite designer built-ins - guest suite standard bathroom
THE MAGIC OF MULTI-LEVEL MESSAGING...On-Target Merchandising with Style; Communication and reinforcing brand identity with integrated images, displays and graphics at Suncrest Welcome Center-Draper, Utah
"SUNCREST WELCOME CENTER", Draper, UT. (top left clockwise): Reception center - multi-level messaging including supergraphics, linticular prints and video - displays and sales information - desinger logo on focal-point fireplace
DESTINATION ISTANBUL...Design Continuity Throughout Luxury Resort Community-Design and installation of six showcase homes, concept development and interior design for the Sales and Design Center, merchandising a full-scale mock-up for a high-rise condominium pre-sales, community signage and branding continuity.
"ALARKO 2000", Istanbul Turkey (top left clockwise): reception desk - closing office - custom site table - designer signage and detailing
High-rise mock-up model (top left clockwise): Designer furnished great room with backlit view - Kitchen and nook - Master Bedroom - Balcony with photo vista
"ALARKO 2000 VILLAS", designer showcase homes to market options and upgrades (top left clockwise): "Marbella" living and entry - "Fantasica" kitchen with european cabinetry - "Magnolia" custom staircase and living room - "Sophistica" dining room and living room with custom built-ins
SPECIAL PROJECTS...Designing For A Diva-Designing the largest celebrity suite on the strip for the then reigning diva of Las Vegasas a natural extension of her home.